Know the local competitors
Identify the alternatives that matter in the market you want to enter.
MARKET INTELLIGENCE / EXPANSION RESEARCH
Your next market.
A clearer way in.
Know who you will compete with, why local users choose their apps and what your product needs to win consideration. We do the research so you can focus on the product work behind your expansion.
A wider view of what’s possible.WHY IT MATTERS
A new market brings a different set of expectations.
Your main competitor in a new market may be a company you rarely encounter at home. Local users can value different features, trust different signals and have good reasons to stay with an app they already know.
We research the competitive landscape and the user expectations behind it. The work identifies what you need to compete with, why existing products attract users and which product improvements or differences could give those users a reason to consider yours.
Understand the attraction
Investigate why users like those apps, what they value and which needs remain underserved.
Focus the product work
Turn market evidence into product priorities and questions to validate before or during expansion.
THE WORK, IN FOCUS
Coverage with
a purpose.
We shape the scope around your product and the decision ahead. Here’s what the engagement can cover.
- The target market, user segment and expansion goal
- Identification of important local competitors and alternatives
- Research into competing product features and experiences
- Investigation of why users choose and like local apps
- Comparison of your product with local expectations
- Product gaps, differentiation opportunities and switching considerations
WHAT YOU GET
Evidence you can
do something with.
A useful handover connects the findings to your next decision.
01 /
A local competitive landscape
The main products and alternatives your target users already know and use.
02 /
User and product insights
Evidence about what users value in those apps and what your product needs to compete.
03 /
Product priorities for expansion
Recommended areas to improve or validate, including gaps and possible reasons for users to consider switching.
Turn your question into a plan.
Tell us what you need to learn. We will agree the scope, days and deliverables with you.
HOW MARKET INTELLIGENCE WORKS
Know the market.
Plan your next move.
From a business question to evidence your product team can use.
1 / YOUR DECISION
Start with the decision you need to make.
We agree the target market, user segment and what your product needs to learn before expanding.
Research brief
- Decision
- What must change before entering this market?
- Focus
- Target market and users
- Scope
- Research depth and deliverables agreed together
2 / HANDS-ON RESEARCH
Find out how the alternatives actually work.
We try onboarding and core features, review pricing and investigate why users choose competing products.
What we investigate
- Products
- Onboarding and key features
- Value
- Pricing and time to first value
- Users
- Needs, expectations and reasons to choose
3 / STRUCTURED COMPARISON
Put the evidence side by side.
We compare findings consistently and separate observed facts from interpretations, so strengths, gaps and open questions are clear.
Your comparison
- Strengths
- Where your product has an advantage
- Gaps
- What alternatives do differently
- Opportunities
- Unmet needs and possible differentiation
- Evidence
- Sources and hands-on observations
4 / PRODUCT PRIORITIES
Bring the research into your roadmap.
We review the findings with you and recommend product priorities and questions to validate. You decide what to build next.
Decision-ready handover
- Priorities
- Product changes for the target market
- Validation
- Assumptions that still need testing
- Follow-up
- Optional monitoring or further research
MARKET INTELLIGENCE
Projects from€490Your research question, markets and depth of analysis determine the final quote.
GOOD QUESTIONS
A few things you might be wondering.
Will you identify our main competitors?
Yes. Researching the relevant local competitors and alternatives is a central part of the engagement.
Can you explain why users like competing apps?
We investigate the evidence behind user preferences and product strengths, using methods and sources agreed for the target market.
Will you tell us what to build?
We translate the research into product gaps, priorities and opportunities. Your team decides what to build and which assumptions to validate.
Does this guarantee that users will switch?
No. Research helps you understand the reasons users might consider your product and the barriers you need to address. Adoption still depends on execution and validation.
Connect the bigger picture.
Turn your question into a plan.
Tell us what you need to learn. We will agree the scope, days and deliverables with you.