Compare the real experience
Understand onboarding, feature depth and time to first value alongside published capabilities and prices.
MARKET INTELLIGENCE / COMPETITOR INTELLIGENCE
Know their product.
Build your advantage.
We onboard, try the features and compare competing products with yours. Get a detailed view of features, prices, time to first value, strengths, weaknesses and opportunities to inform a roadmap that puts you ahead.
A wider view of what’s possible.WHY IT MATTERS
Your next roadmap should look beyond your own backlog.
A competitor’s feature list tells you what they claim to do. Trying the product tells you how it works: the effort onboarding takes, how quickly a new user reaches value and which features make the experience stand out.
We investigate competitors hands-on and compare them with your product through a consistent framework. The result connects core features and pricing with market advantages, strengths, weaknesses and opportunities. Regular monitoring keeps that picture current as their products change.
Find your advantage
Identify meaningful strengths, weaknesses and opportunities across your product and competing alternatives.
Build a better-informed roadmap
Use the comparison and ongoing monitoring to spot competitive changes and prioritise where to move next.
THE WORK, IN FOCUS
Coverage with
a purpose.
We shape the scope around your product and the decision ahead. Here’s what the engagement can cover.
- Competitor selection and comparison criteria agreed with you
- Onboarding and first-time user experience
- Hands-on exploration of core features
- Feature and price comparisons against your product
- Time to first value and market advantages
- Strengths, weaknesses, opportunities and regular monitoring
WHAT YOU GET
Evidence you can
do something with.
A useful handover connects the findings to your next decision.
01 /
A detailed product comparison
A structured view of your product and competitors, covering core features, prices, onboarding and time to first value.
02 /
An opportunity assessment
The market advantages, strengths, weaknesses and openings that matter for your positioning and product priorities.
03 /
Monitoring updates
For recurring engagements, clear updates on what changed, why it matters and which roadmap questions to revisit.
Turn your question into a plan.
Tell us what you need to learn. We will agree the scope, days and deliverables with you.
HOW MARKET INTELLIGENCE WORKS
Know the competition.
Plan your next move.
From a business question to evidence your product team can use.
1 / YOUR DECISION
Start with the decision you need to make.
We agree the competitors, core journeys and comparison criteria that matter to your roadmap.
Research brief
- Decision
- Where can our product compete better?
- Focus
- Relevant competitors and product journeys
- Scope
- Research depth and deliverables agreed together
2 / HANDS-ON RESEARCH
Find out how the alternatives actually work.
We try onboarding and core features, review pricing and investigate why users choose competing products.
What we investigate
- Products
- Onboarding and key features
- Value
- Pricing and time to first value
- Users
- Needs, expectations and reasons to choose
3 / STRUCTURED COMPARISON
Put the evidence side by side.
We compare findings consistently and separate observed facts from interpretations, so strengths, gaps and open questions are clear.
Your comparison
- Strengths
- Where your product has an advantage
- Gaps
- What alternatives do differently
- Opportunities
- Unmet needs and possible differentiation
- Evidence
- Sources and hands-on observations
4 / PRODUCT PRIORITIES
Bring the research into your roadmap.
We review the findings with you and recommend product priorities and questions to validate. You decide what to build next.
Decision-ready handover
- Priorities
- Opportunities for your roadmap
- Validation
- Assumptions that still need testing
- Follow-up
- Optional monitoring or further research
MARKET INTELLIGENCE
Projects from€490Your research question, markets and depth of analysis determine the final quote.
GOOD QUESTIONS
A few things you might be wondering.
Is this more than a feature checklist?
Yes. We use the products and compare the experience, including onboarding and time to first value, alongside core features, pricing and market advantages.
Can you monitor competitors regularly?
Yes. We agree a recurring scope and cadence to track changes and keep your team informed between major roadmap decisions.
Will you compare our product too?
Yes. The comparison connects competitor findings to your own product, so the strengths, weaknesses and opportunities have practical context.
How do you access competitor products?
Through normal, authorised access such as available products, trials or agreed accounts. We agree any required access arrangements before work starts.
Connect the bigger picture.
Turn your question into a plan.
Tell us what you need to learn. We will agree the scope, days and deliverables with you.